Despite how put together every woman can look on the outside, the inside of her purse is a dumpster fire. If she’d ever let you look inside you’d find a chaos of lipsticks, half used gum and old receipts. So when Ziploc made their new Accessory Bag line to help woman organize the inside of their purses we introduced the product in a fun, fashion relevant way that encouraged them to finally Swag their Bag.
I also established the look/feel, color palette, and logo for this new sub-brand.