The bag that everyone knows, but doesn’t know it’s name

You definitely know that bag— the one with the blue stripes. Those pretzel crisp thingys. But I bet you didn’t know the brand is called Snack Factory. So we built a literal Snack Factory to launch their first national advertising campaign as well as a complete branded ownable aesthetic world. Each spot features different parts of the Snack Factory that were a lot lot of fun to concept and design.