I created a visual look and feel as well as an asset library and campaign for Vosges’s biggest sale season of the year, Holiday. Launching with a short film exploring the advent (which I created on an extremely scrappy budget) as well as stylized product photography and gifs that I turned into content. Since it was such an important sales period, and the assets needed to work across many different channels (social, paid, website, print, etc) I did more than one ‘look.’ One focused on advent, another focused on the collection drop, and a third, more lifestyle set that could work throughout the season.
I also worked with the St. Regis and their event production company to bring holiday to life with an experiential pop-up in their lobby, inclusive of a giant advent experience.
